The “Calculating results” screen at the end of the customisation quiz seems to be there mainly to list next steps after the quiz, so it may confuse some people who think they have to keep waiting for the “Calculating results…” text to change (it never does).The last screen of the customisation quiz is a better example of this in action, using step labels like “Pick your favourites.” Make sure headings (and any other text) you use are clear and actionable.Many people only read titles and headlines to decide if content is meaningful to them, so more utilitarian content like “Allow notifications?” would be better Another example is the notification permission prompt, which has the title “Quick Question” and may be interpreted as a survey prompt to quickly dismiss.
#Warby parker virtual try on how to#
For example, the “Here’s how to try frames at home for free” text at the top of the “Home Try-On” tab has an ambiguous line, “Buy what you like, anytime,” which doesn’t actually represent a clear, actionable step like the others (why shouldn’t someone be able to do this in any product? Why is this even part of a “step”?).Since people often skim headings to decide if they need to pay attention or do something further, this can prevent people from understanding necessary actions or parts of a process. Some parts of the app use ambiguous, overly-casual, and un-actionable text that might be keeping someone from understanding the point of the content.Once they’ve added items to their cart, they’re given the next step of adding additional frames to complete their Home Try-On kit. For example, when a user starts reviewing their search results after filtering them with the customisation quiz, they get an introductory suggestion to try frames on virtually with “Virtual Try-On.” Once viewing an individual result, they see an inline, animated nudge letting them know they can swipe down on the image of the frames to enter Virtual Try-On mode. Suggestions and guidance for any one feature are progressively structured across someone’s use of a feature, making that guidance immediately actionable and giving people clear next steps after they’ve completed one action in a series.The quiz is well structured into separate screens for each questions, with helpful guidance on each one. The app offers an optional customisation quiz to help people filter their search results.The main attraction of Warby Parker’s offering, it’s “Home Try On” feature, is made self-evident in the navigation tab, and is also emphasised on search result listings as something a person can add glasses frames to.It embraces guiding people with structured help while they interact with the app, such as the tips that appear in a non-disruptive fashion as someone uses its virtual try-on tool, or the meaningful and actionable content on the default or empty states of each tab of the app.
#Warby parker virtual try on for free#
The Warby Parker app for iOS lets people browse glasses frames, virtually try them on, and order a few sets to try on for free as part of their “Home Try-On” program.
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